Children's Data Code

The rules that protect children and young people’s privacy are outdated.

What is a children’s data code?

We’re calling for a code that protects children and young people by ensuring their data is only collected and used in their best interest.

Other countries are adopting similar codes, including the UK’ Age Appropriate Design Code and Ireland’s Fundamentals for a Child-Oriented Approach to Data Processing. We believe children and young people in Australia deserve the same, if not better protections. 

With the Attorney General and Information Commissioner reviewing our privacy laws, now is the time to act.

80% of young people want more rules in place to limit how their data is collected and used

YouGov Survey, May 2021

Watch our explainer video

What are we asking for in a code?

  1. It creates the best and safest digital world for under 18s
  2. It’s overseen by a strong and enabled regulator
  3. It lines up with existing online safety laws

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Why we need a children’s data code

A whole generation of kids are growing up with their data mined from birth. 

We believe it is fundamentally wrong for children and young people to be treated as ‘data points’ to be tracked and traced without meaningful consent so companies can commercially exploit their behaviour.

And this data free-for-all has created a risky online environment. 

We need rules to ensure the digital world serves children’s and young people’s best interests.

Live location broadcast publicly

Algorithms suggesting extreme content

‘Nudges’ extend unhealthy use

Ads target vulnerable users